Mitzi Perdue

Insider Tips from Wildly Successful People

Only 30% of family businesses make it to the 2nd generation, 12% to the 3rd generation, and 3% of all family businesses remain in the family by the 4th generation. The family's culture is a determining factor in whether a family business continues in the family.


In this very personal talk, Mitzi reveals some of the attitudes and approaches that Frank Perdue used to foster a strong family culture. Interestingly, he felt that creating a culture of values is as important as anything a family business does, and he always made it a priority. "When a family business has a strong culture," he used to say, "family members are willing to work hard for something higher and more important than just ego or money: the family."


In Mitzi's Preparing Children for a Family Business program, your audience will learn things that Frank did, including how you can:


• Instill the values that make a continuing business possible

• Consciously role-model to strengthen the family culture so the family business remains intact.

• Prepare the next generation for their business and philanthropic responsibilities


This program is perfect for:


* Founders of family businesses

* ​Members of family businesses

* Advisors to family businesses

* The audience will leave with:


​Ten very specific techniques for nurturing family cohesiveness

Book Mitzi · 410 860 4444

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